A companion to the TRON 2.0 Unofficial FAQ that provides up-to-date
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TRON 2.0 - The Present

By TronFAQ on Friday, July 07, 2006 at 8:42 PM
This is the second of three articles: discussing the past, present, and future of TRON 2.0. Today I'm going to focus on the present state of the game and its community.

Despite BVG's best efforts to abandon their own product: TRON 2.0 is still being played around the world, and being discovered by new fans every day; people are still talking about it; it's still being discussed on TRON sites and even sites devoted to the game itself; and there are still people creating Maps, Mods, and other projects for it.

Sure, the audience for it is comparatively small to other video games and franchises. But the TRON film is a cult classic, with a dedicated following. And the game completely does justice to the film: providing a "dream come true" interactive environment for TRON fans to experience, as Xistence put it.

Disney and BVG don't really understand how lucky they are, to have an existing fan base that is still interested in TRON for what it is, even decades later. BVG's later ass-backwards approach to updating and changing the essence of the property — as evidenced by certain pointless alterations in TRON 2.0: Killer App — is proof of that. And Disney fared no better, with their announcement of a TRON film remake from last year.

I thought the first thing they taught you in marketing, is that it's easier to keep an existing customer than gain a new one. (Or putting it another way: it's more expensive to gain a new customer, than to keep an existing one.)

Every customer lost, costs the company revenue. Not just for that particular customer: but also due to word-of-mouth, which can affect others' purchasing decisions. But it seems Disney — and BVG in particular — would rather forsake their existing customers, in an attempt to gain what they believe will be a larger audience marketshare: that will supposedly more than make up for whatever they lose in the existing fan base.

This makes little sense, when you consider that marketing attempts are always based on scoring a percentage of what are called "warm" to "hot" leads. Marketing pushes can never capture 100% of their intended new audience. The company behind them always has to be content with only a fraction of their targets becoming interested, in the product or service being offered. So a campaign that is seen by hundreds-of-thousands, may only generate a few thousand new leads.

It's then — when you compare the money spent to gain a potential new audience, compared to keeping existing customers by giving them what they want — that sometimes the decisions made by companies like Disney and BVG, can really boggle the mind.

It's because of the way BVG (and to some degree, MacPlay) have treated their TRON 2.0 PC and Mac customers, that a petition exists. And it's because of this poor treatment, that there's even a section in the TRON 2.0 Wikipedia article, discussing the game's disappointing legacy. (Which reads suspiciously familiar . . .)

Bravo, BVG.

With all that having been said . . . for those fans visiting because they just read the new TRON comic, or played Kingdom Hearts 2: I encourage you to buy a copy of the TRON 2.0 game if you haven't already. To put a positive spin on the situation regarding TRON 2.0 — look at BVG's loss as your gain. You're now able to pick up a fantastic game that continues the TRON story and pays great homage to it, for a great price.

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